This year Domino's kicked off the holiday season by trying something new and experimental in Japan: Pizza delivery by reindeer. Though the service has already been discontinued and replaced by motorized scooters with antlers, lets delve into some positives and negatives of the decisions made by Domino's.
The negative impact can be seen on social media, some are calling this animal abuse, I would be inclined to disagree since humans have been using animals for work for thousands of years, but this still has a negative affect on Domino's reputation. Though a small negative impact as only niche groups of people believe using an animal for work-related purposes is actually animal abuse.
The positive outcome from Domino's trying this creative idea has a larger impact for their company than what might initially meet the eye. Domino's is getting free publicity and advertising from many sources due to this idea. Though the idea didn't pan out and it wasn't practical to train their employees to handle reindeer (surprise surprise), by trying this idea they brought attention to their company for a low cost and are now reaping the benefits.
Though at first pizza delivery by reindeer seems like a silly idea, it is still a creative business idea nonetheless and Domino's has reaped the benefits from attempting to make it work.
-JC
Further Reading:
http://www.cnbc.com/2016/11/28/dominos-japan-trains-reindeer-to-deliver-pizza-as-winter-approaches.html
The negative impact can be seen on social media, some are calling this animal abuse, I would be inclined to disagree since humans have been using animals for work for thousands of years, but this still has a negative affect on Domino's reputation. Though a small negative impact as only niche groups of people believe using an animal for work-related purposes is actually animal abuse.
The positive outcome from Domino's trying this creative idea has a larger impact for their company than what might initially meet the eye. Domino's is getting free publicity and advertising from many sources due to this idea. Though the idea didn't pan out and it wasn't practical to train their employees to handle reindeer (surprise surprise), by trying this idea they brought attention to their company for a low cost and are now reaping the benefits.
Though at first pizza delivery by reindeer seems like a silly idea, it is still a creative business idea nonetheless and Domino's has reaped the benefits from attempting to make it work.
-JC
Further Reading:
http://www.cnbc.com/2016/11/28/dominos-japan-trains-reindeer-to-deliver-pizza-as-winter-approaches.html